By Coach Heather Owens RN, BSN, MBA, Certified Fitness & Life Coach
Beautiful soul… welcome back. đź’—
Today, we’re going there.
We’re talking about money, wealth, identity, and what it truly means to become a woman who receives abundantly — financially, spiritually, emotionally, creatively, relationally.
Because here’s the truth no one tells little girls:
Wealth is not just a number.
Wealth is an identity.
And becoming a wealthy woman begins long before the money arrives.
This post is for the woman who:
→ Wants to grow financially
→ Wants to break generational beliefs
→ Wants to stop surviving and finally thrive
→ Wants to embody abundance
→ Wants to walk like her highest self — with confidence, not fear
Take a deep breath.
This one is going to expand you.
✨ Why Women Struggle With Money — The Real Truth
Let’s start honestly:
Women are not raised to be wealthy.
They’re raised to be grateful.
Humble.
Careful.
Quiet.
Small.
We’re taught:
“Don’t be greedy.”
“Don’t want too much.”
“Don’t outshine anyone.”
“Don’t talk about money.”
“Don’t make people uncomfortable.”
Women are conditioned to:
→ shrink desires
→ distrust their intuition
→ fear their own power
→ reject receiving
→ self-sacrifice instead of self-expand
Money is not the issue.
Programming is.
And the wildest part?
Most “money blocks” have nothing to do with money at all…
They have everything to do with identity:
“I’m not worthy of more.”
“People will judge me.”
“I’m not smart enough.”
“I’m not powerful enough.”
“I’m not that kind of woman.”
But here’s the truth:
Wealthy women are not a type.
Wealthy women are an identity you grow into.
✨ The Divine Feminine + The Ability to Receive
Wealth is not only earned.
Wealth is received.
And feminine energy?
It is the energy of receiving.
Not forcing.
Not hustling.
Not begging.
Not chasing validation.
Not proving anything.
Healthy feminine receiving looks like:
→ trusting your gifts
→ believing you’re worthy of abundance
→ releasing guilt around wanting more
→ opening your heart to support
→ allowing money to flow
→ accepting blessings without apologizing
→ following God’s direction
→ letting opportunities happen for you
A woman rooted in her feminine energy becomes:
MAGNETIC.
CREATIVE.
INTUITIVE.
EXPANSIVE.
POWERFUL.
And wealthy women?
They lead from alignment before hustle.
From intuition before strategy.
From abundance before fear.
This is the feminine blueprint of wealth.
✨ My Money Evolution — From $30,000 a Year to Multiple Six Figures
There was a time I did not believe I was “that woman.”
I thought wealthy women were born lucky.
Born connected.
Born brilliant.
Born “more than me.”
But then something shifted — and it wasn’t my circumstances.
I went from:
→ making $30,000 a year teaching fitness
→ becoming a registered nurse
→ earning my master’s
→ traveling the country as a medical educator
→ earning $150,000+
→ building a brand now scaling into a multimillion-dollar movement
What changed?
Not my timeline.
Not my education.
Not my luck.
My identity changed.
I started becoming a wealthy woman before I had the money.
I did the following:
→ upgraded my environment
→ kept my home beautiful
→ invested in my wardrobe
→ honored my body
→ stayed in stunning hotels
→ built systems
→ created LuminaFit™
→ prayed bigger prayers
→ asked for more
→ believed God created me for overflow
Wealth didn’t transform me.
Believing I could be wealthy transformed me.
✨ The Energy of a Wealthy Woman
Here’s the real secret:
Wealthy women do not wait until the money arrives to become her.
They become her now.
A wealthy woman is:
→ Calm, not frantic
→ Confident, not apologetic
→ Strategic, not chaotic
→ Receptive, not desperate
→ Intentional, not reactive
→ Embodied, not performative
She asks herself daily:
“What would the wealthy version of me do right now?”
Would she wear this?
Say this?
Accept this?
Walk away from this?
Invest in this?
Create this?
Believe this?
Claim this?
Your financial identity becomes your financial thermostat.
Change the identity → change the outcome.
✨ How to Step Into Abundance Today
These practices shift you into wealthy woman energy:
1. Upgrade one small thing.
Your environment communicates your standards to your subconscious.
2. Move like a wealthy woman.
Slow. Confident. Decisive. Present.
3. Heal your receiving wound.
Don’t deflect compliments.
Don’t apologize for gifts.
Let support in.
4. Speak abundance.
“I receive opportunities.”
“I attract wealth.”
“I allow myself to rise.”
“I am becoming her.”
5. Don’t negotiate with self-doubt.
She cannot come with you.
6. Surround yourself with beauty.
Wealthy energy blooms in beautiful environments.
7. Move emotionally wealthy too.
With presence. With grace. With generosity.
8. Take aligned risks.
Every wealthy woman has leapt before she felt “ready.”
9. Remember: God is not intimidated by your desires.
He placed them in you for a reason — not to tease you, but to lead you.
✨ You Were Born for Abundance
Beautiful soul… hear me:
You were never created to struggle forever.
You were never meant to shrink your dreams.
You were never meant to apologize for wanting more.
You were created to rise.
To expand.
To receive.
To lead.
To overflow.
Your wealth is not just about numbers.
It’s about identity.
It’s about freedom.
It’s about stepping into the fullness of who God designed you to be.
You are worthy of abundance.
You are worthy of overflow.
You are worthy of opportunity.
You are worthy of luxury.
You are worthy of becoming a wealthy, radiant, powerful woman.
And you are becoming her — starting today.
✨ Journal Prompts
• What did I learn about money growing up — and what am I ready to unlearn?
• What does the wealthy version of me think, feel, choose, and believe?
• Where do I feel guilt or shame around wanting more?
• What aligned risks am I being called to take?
• How can I embody abundance today — before the results arrive?
✨If you’re ready to step into your wealthy, embodied, confident feminine identity…
Come join me at LuminaFit™.
This is where women rise into their power.
This is where abundance begins energetically — and becomes reality.
This is where you become the wealthy woman you were always meant to be.
