Blog with Coach Heather Owens RN, BSN, MBA

Beautiful angels…

Today we’re talking about the secret most people never learn in business:

It’s not the woman who works the hardest who wins.
It’s the woman who becomes the most magnetic.

Thousands of women are grinding themselves into the ground —
posting more, planning more, pushing more, selling more…

But the women who truly create iconic brands and soul-aligned success?

They’re not just doing business.

They’re being magnetic.

They build their businesses from:

✨ Energy
✨ Embodiment
✨ Confidence
✨ Intuition
✨ Presence
✨ Softness
✨ Emotional maturity
✨ Nervous system regulation
✨ Sensual radiance
✨ God-aligned purpose

In business, your strategy matters.
But your ENERGY matters more.

Today, I’m going to show you how to become the woman people feel drawn to…

The woman whose presence sells.
Whose words shift people.
Whose radiance attracts abundance.
Whose brand becomes a movement — not just a product.

This is feminine business.
This is feminine leadership.
This is becoming magnetic.

✨ What Is Business Magnetism?

Let’s clear something up:

Business magnetism is not:

❌ forcing
❌ chasing
❌ convincing
❌ overexplaining
❌ pushing content just to push
❌ being loud for attention
❌ being perfect to feel worthy

Business magnetism is:

✨ Presence
✨ Authenticity
✨ Embodied confidence
✨ Emotional resonance
✨ Nervous system regulation
✨ The ability to be truly SEEN
✨ A clear, unique identity
✨ Sensual embodiment
✨ Speaking your truth
✨ Letting your energy lead the room

Magnetism is that feeling when someone lands on your page and instantly thinks:

“This woman is different.”
“I don’t even know why, but I trust her.”
“She has something I need.”
“Her energy feels so good.”

Your magnetism creates desire —
not because you beg for it,
but because you embody the version of you your brand requires.

✨ Why Most Women Block Their Magnetism

So many brilliant women are not lacking talent or ideas.
They’re just leaking power.

We block our magnetism when we live in:

⚡ Survival mode
⚡ People-pleasing
⚡ Self-doubt
⚡ Perfectionism
⚡ Overthinking
⚡ Hyper-independence
⚡ Hustle energy
⚡ Emotional reactivity
⚡ Comparison
⚡ Inconsistency
⚡ Shame around sensuality or visibility

All of these pull your feminine OUT of your body
and OUT of your power.

Magnetism requires:

✨ Softness
✨ Relaxation
✨ Confidence
✨ Embodiment
✨ Clarity
✨ True leadership
✨ Sensuality
✨ Self-trust

You cannot be magnetic while you’re tight, contracted, and spiraling internally.

To expand in business, you have to soften in your body.

✨ My Business Magnetism Glow-Up

When I stepped into LuminaFit™…
When I decided to lead as ME, not as what I thought a “professional woman” was supposed to be…
Everything changed.

The more I:

• softened into my feminine

• allowed my sensuality to be part of my brand

• spoke about faith, identity, and feminine power

• regulated my nervous system

• honored my body and my boundaries

• stopped trying to be perfect and started being present

…the more magnetic my business became.

Women began to feel me through the screen.
Brands started noticing me.
My posts started getting traction.
My studio attracted interest before the doors were even open.
Clients didn’t just buy a product —
they invested in my energy, my leadership, my embodiment.

I wasn’t forcing.

I was being.

My softness, my joy, my sensual confidence, my radiance, my story —
all of it became part of my business.

And the moment I gave myself permission to be a full, feminine, embodied woman in my brand…

I became magnetic.

And so will you.

✨ How to Become Magnetic in Business (The Feminine Blueprint)

This is where we turn this from inspo into strategy.

🔥 1. Your Energy Is Your Marketing

People don’t buy things.
They buy energy.

They buy:

• your confidence
• your authenticity
• your embodiment
• your self-trust
• your identity
• your feminine leadership
• your frequency

You can have the best offer in the world…
but if your energy is:

• anxious

• apologetic

• unsure

• rushed

…your audience will feel it.

Magnetic marketing is not just information.
It’s emotional resonance.

Ask yourself:

“What does my energy say before my words ever do?”

🔥 2. Embody Your Brand Identity Daily

You are not just working on a brand.
You ARE the brand.

Every day, ask:

“Am I showing up as the woman my brand needs me to be?”

Not the woman who:

• doubts herself

• hides when she’s triggered

• waits until she “feels ready”

• talks herself out of posting

But the woman who:

✨ teaches
✨ inspires
✨ leads
✨ glows
✨ comforts
✨ motivates
✨ transforms
✨ stands unapologetically in her truth

When you are fully IN your identity,
your audience doesn’t just see it — they feel it.

🔥 3. Speak from Truth, Not Fear

Your opinions are part of your magnetism.

You are not here to be a copy-paste coach, creator, or businesswoman.
You are here to carry a specific anointing, a specific message, a specific frequency.

Magnetic women speak boldly about:

• faith
• femininity
• sensuality
• self-worth
• boundaries
• identity
• emotional maturity

Truth cuts through the noise.
Fear blends in.

Ask yourself:

“If I wasn’t afraid of being judged, what would I say?”

That’s where your magnetism lives.

🔥 4. Stop Chasing Your Audience — Attract Them

Chasing looks like:

• begging for engagement

• frantically changing your niche every week

• copying trends with no soul

• constantly lowering your prices

• over-delivering from insecurity, not generosity

Attraction looks like:

✨ consistent, grounded presence
✨ stories that move people emotionally
✨ content that actually transforms
✨ a clear, grounded message
✨ a regulated nervous system behind every post
✨ feminine presence on camera — not performance

Chasing repels.
Receiving magnetizes.

You don’t have to scream: “Buy from me!”
You get to embody: “I am the woman you’re looking for.”

🔥 5. Heal Your Nervous System

You cannot be magnetic if your inner world is constantly in fight, flight, or freeze.

If you’re:

• burnt out
• overwhelmed
• always on edge
• scrolling to numb
• snapping at your partner or kids
• overworked and under-nourished

Your audience will feel the tightness in your content.

A regulated woman is INVITING.
People feel safe with her.

They think:

“She feels steady.”
“I can trust her.”
“Her energy calms me down.”

That’s magnetism.

So build in nervous system rituals:

• slow, sensual stretching

• walks outside

• yoga or Pilates

• breathwork or prayer

• warm baths

• journaling with honesty

• less caffeine, more water

• movement that feels like devotion, not punishment

Calm body = clear message.
Clear message = magnetic brand.

🔥 6. Bring Sensual Embodiment Into Your Brand

Your sensuality is not a liability in business.
It’s one of your greatest ASSETS.

Not in a performative way.
Not in an “overly sexual” way.

But in the form of:

• how you move
• how you speak
• how you hold eye contact
• how you dress yourself with love
• how you honor your curves and your posture
• how you let softness and confidence live in the same body

Sensual embodiment is:

✨ choosing textures that make you feel good
✨ wearing outfits that make you feel like “her”
✨ moving slowly instead of rushing
✨ letting your voice drop from your throat into your chest
✨ seeing your body as a temple, not a problem to fix

When you are sensually embodied, you are unforgettable —
online, on stage, on camera, and in any room.

🔥 7. Build Your Business with God, Not Stress

Magnetic business is spirit-led, not panic-led.

The feminine CEO asks:

• “What is God asking me to build?”

• “Where am I being guided?”

• “What step feels aligned, even if it doesn’t look logical?”

You stop forcing doors open
and start walking through the ones God already unlocked.

Faith, discernment, alignment, and obedience
will take you further than frantic hustling ever could.

✨ The Woman You Become When You Are Magnetic

When you decide to become magnetic in business,
you don’t just make more sales.

You become:

✨ a leader
✨ a visionary
✨ a lighthouse
✨ a movement
✨ a feminine force
✨ a woman whose brand people can feel
✨ a woman who transforms without forcing
✨ a woman who sells without begging
✨ a woman who glows without trying
✨ a woman who is unforgettable

Your business grows because you expand.
Your offers sell because your energy selling them is undeniable.
Your brand becomes iconic because your identity is anchored.

Magnetic business always starts with a magnetic woman.

And that woman is already inside you.

✨ Closing: Your Energy Is the Strategy

Beautiful soul…

Business is not just about what you DO.
It’s about who you BE while you do it.

It’s the way you breathe when you hit “post.”
The way you hold yourself on camera.
The way you speak.
The way you rest.
The way you listen to God.
The way you treat your body.
The way you decide you are worthy of being seen.

When you step into your feminine leadership —
when you become embodied, confident, regulated, intuitive, sensual, and aligned —

you don’t just build a business.

You build a movement.

You become magnetic.
And your clients, collaborations, opportunities, and abundance…

They won’t be able to look away.

Because your energy will be speaking louder than any algorithm ever could.

This is feminine entrepreneurship.
This is business in its highest form.
This is becoming MAGNETIC. ✨

✨ Journal Prompts for Your Magnetic CEO Era

Take a deep breath, grab your journal, and pour it out:

1. What part of my energy is the most magnetic — and how can I amplify it?

2. Where am I still leading from fear instead of feminine power?

3. How can I embody my brand identity more fully this week — in how I dress, speak, post, and move?

4. If I were the most magnetic CEO version of myself, what would I create, post, or launch next?

5. What needs to soften in my body — and what needs to strengthen in my boundaries — for me to become the woman my brand needs?