Maybe It's Time to Put Yourself Back on Your Priority List
Jun 12, 2026By Coach Heather RN, BSN, MBA
A Love Letter to the Woman Who Takes Care of Everyone Else
Beautiful friend,
Can we have an honest conversation for a minute?
When was the last time you felt like YOU?
Not the version of you that is rushing from one responsibility to the next.
Not the version of you answering texts, making appointments, solving problems, paying bills, helping your children, supporting your spouse, checking on your parents, showing up for work, volunteering, managing schedules, and carrying the mental load for everyone around you.
I mean YOU.
The woman underneath all of that.
The woman with dreams.
The woman with goals.
The woman who loves to laugh.
The woman who feels beautiful when she walks into a room.
The woman who feels strong.
Confident.
Playful.
Alive.
For so many women, she is still there.
She's just been buried under years of responsibilities.
And if you're reading this, I want you to know something:
You are not lazy.
You are not unmotivated.
You are not failing.
You are probably just exhausted.
Because somewhere along the way, you learned that everyone else comes first.
You learned that being a "good woman" meant sacrificing yourself.
That taking care of yourself should happen after everything else is done.
After the work.
After the kids.
After the laundry.
After the errands.
After the obligations.
After everyone else is happy.
The problem?
Everything is never done.
There is always another thing.
Another task.
Another responsibility.
Another person who needs something.
And before you know it, months become years.
And years become decades.
And one day you wake up and think:
"When did I stop being a priority in my own life?"
The Lie So Many Women Believe
One of the biggest lies women tell themselves is:
"I'll focus on me later."
Later when work slows down.
Later when the kids are older.
Later when life is less stressful.
Later when things settle down.
Friend...
Life doesn't settle down.
Life is life.
There will always be another season.
Another challenge.
Another reason to wait.
The women who feel their best aren't waiting for the perfect season.
They decided they were worth showing up for NOW.
Not because life became easier.
Because they stopped putting themselves at the bottom of the list.
The Version of You That Is Waiting
I want you to imagine something.
Close your eyes for a moment.
Imagine yourself six months from now.
You have more energy.
You feel stronger.
Your clothes fit better.
You walk taller.
You laugh more.
You have friends who encourage you.
You look in the mirror and smile.
You feel proud of yourself.
Not because you're perfect.
Because you kept a promise to yourself.
How would that woman show up differently?
How would she walk into a room?
How would she speak?
How would she carry herself?
How would she feel?
Now here's the beautiful truth:
That woman is not someone you become someday.
She's created by the choices you make today.
The Difference Between Self-Care and Self-Respect
We hear a lot about self-care.
Bubble baths.
Massages.
Facials.
Manicures.
And don't get me wrong—I love all of those things.
But true transformation comes from self-respect.
Self-respect looks like:
đź’• Going for the walk when you said you would.
đź’• Drinking the water.
đź’• Going to bed on time.
đź’• Setting boundaries.
đź’• Asking for help.
đź’• Moving your body.
đź’• Keeping promises to yourself.
đź’• Making yourself a priority even when nobody else does.
One bubble bath won't change your life.
But consistently treating yourself like someone who matters absolutely will.
Five Ways to Put Yourself Back on Your Priority List This Week
1. Schedule Yourself First
Most women schedule everything except themselves.
This week, put your workout, walk, yoga class, reading time, or self-care appointment on your calendar FIRST.
Not if you have time.
Because you made time.
2. Stop Waiting to Feel Motivated
Motivation is unreliable.
Action creates motivation.
Take one small step.
Then another.
Then another.
You don't need motivation.
You need momentum.
3. Find Your People
Transformation happens faster in community.
Find women who encourage you.
Support you.
Challenge you.
Celebrate you.
Life is too short to do everything alone.
4. Speak to Yourself Like Someone You Love
Pay attention to how you talk to yourself.
Would you say those things to your daughter?
Your best friend?
A woman you love?
Then don't say them to yourself.
5. Celebrate Progress
Stop waiting until you've "arrived."
Celebrate the walk.
Celebrate the workout.
Celebrate the healthy choice.
Celebrate showing up.
Celebrate becoming.
Because every small choice matters.
What I've Learned After More Than 20 Years of Helping Women
I've taught fitness classes.
I've coached women.
I've worked as a Registered Nurse.
I've educated healthcare professionals across the country.
I've spoken to thousands of people about health, wellness, confidence, and personal growth.
And after all these years, here's what I know:
Most women don't need another diet.
Most women don't need another workout plan.
Most women don't need more information.
Most women need someone to remind them that they matter too.
That they're worth the effort.
That it's not too late.
That they can begin again.
That they don't have to become someone else.
They just have to come home to themselves.
If You're Waiting for a Sign...
This is it.
Not next month.
Not after the holidays.
Not after life calms down.
Not after you've lost ten pounds.
Not after you've gotten organized.
Today.
One decision.
One walk.
One workout.
One healthy meal.
One boundary.
One act of self-respect.
One promise kept.
Because the woman you've spent your life taking care of everyone else for...
Deserves some care too.
And maybe...
Just maybe...
It's time to put yourself back on your priority list.
Journal Prompts
đź’– Where in my life am I consistently putting myself last?
đź’– What do I miss most about the version of me that felt most alive?
đź’– If I truly believed I was worth the effort, what would I start doing differently today?
đź’– What have I been waiting for permission to do?
đź’– What would my life look like one year from now if I consistently showed up for myself?
đź’– What promises have I been breaking with myself?
đź’– What is one small promise I can keep this week?
đź’– What makes me feel most like ME?
đź’– What am I ready to stop tolerating?
đź’– What would happen if I stopped waiting and started becoming?
This Week's Challenge
Choose ONE thing.
Not ten.
Not twenty.
One.
One thing you've been wanting to do for yourself.
Schedule it.
Do it.
And when you do...
Don't apologize.
Don't feel guilty.
Don't explain.
Simply smile and remind yourself:
"I matter too."
With so much love,
Coach Heather Owens, RN, BSN, MBA đź’–
Because becoming your best self isn't selfish.
It's one of the most generous things you'll ever do for yourself and everyone you love.
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